Tourism Hub
Tasmania's connected, data-driven platform to empower, inspire, and future-poof our visitor economy.
Explore Tasmanian visitor
data and insights
data and insights
Trace the tale of every traveller. Data distilled, insights unearthed, and stories only Tasmania can tell.
Visitor data
The freshest findings from the Tasmanian Visitor Survey (TVS) and Tourism Research Australia. The pulse of who’s coming, where they’re going, and how they’re travelling.
Visitor segements
Dive into detailed profiles of domestic and international visitors. Their journeys, interests, habits, and spending patterns revealed.
Visitor insights
Understand the why behind the what. Market trends, behavioural shifts, and the insights shaping Tasmania’s tourism future.
EXPENDITURE BY VISITORS
$3.461 billion
(down 7%)
VISITORS TO TASMANIA
1.305 billion
(up 3%)
NIGHTS SPENT IN TASMANIA
12.82 million
(down 6%)
Figures are percentage changes from previous year.
EXPENDITURE BY VISITORS
$3.461 billion
(down 7%)
VISITORS TO TASMANIA
1.305 billion
(up 3%)
NIGHTS SPENT IN TASMANIA
12.82 million
(down 6%)
Figures are percentage changes from previous year.
Recent industry news
2030 Tasmanian Visitor Economy Strategy.
Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
T21 Visitor Economy Strategy
Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainability, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
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Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
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Tasmania Tourism Hub
The official statutory Tourism website of Tasmania.
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