Welcome to the home of tourism in Tasmania.
Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania, and to grow sustainable tourism that delivers value for visitors, industry and the Tasmanian community. We do this through Tasmania: Come Down For Air, our overarching brand platform that positions Tasmania as a distinct destination in a competitive tourism marketplace.
Planning a trip? Visit Discover Tasmania.
Not sure where to start? Let us help
2030 Visitor Economy Strategy
Tasmania's 2030 Visitor Economy Strategy is a plan for growth and a plan to manage that growth sustainably, so the visitor economy continues to have a positive impact on our environment, economy and way of life.
Explore Tasmanian visitor data and insights
Stay informed with the latest figures on visitor expenditure, arrivals and nights spent in Tasmania as of year ending December 2025.
Expenditure by visitors
$3.710 billion
(up 8.7%)
Visitors to Tasmania
1.386 million
(up 5.8%)
Nights spent in Tasmania
13.04m nights
(up 3.9%)