Explore Tasmanian visitor profiles
overview on this core market for Tasmania.
overview on our island’s intrastate market, that is, the trends and behaviours of Tasmanians holidaying in their own backyard.
Interstate profiles
Tourism Tasmania’s interstate visitor profile provides industry with a comprehensive overview on this core market for Tasmania.
The interstate visitor profile includes where visitors have come from, how long they stayed, who they travelled with, the purpose of their stay, how much they spent, and where they stayed, in addition to individual reports on our key interstate markets in Queensland, New South Wales and Victoria.
A valuable tool for industry, the information provided in the interstate visitor profile can be
used to inform business planning and marketing activity, whilst also providing operators with information that may assist with grant funding applications and award submissions.
International profiles
Tourism Tasmania’s data and research team produce international visitor profiles to help Tasmanian tourism operators understand how they can shape their products and experiences to appeal to visitors from different international markets.
Tasmania attracts a higher proportion of international holiday visitors compared to other states, with key international markets including the USA, UK, China, Hong Kong, New Zealand, Singapore, and Germany.
The profiles prepared by Tourism Tasmania offer valuable insights into each market including consumer trends, travel drivers, interests, preferences and behaviours.
Insights are drawn from a diverse range of sources including Tourism Research Australia's International Visitor Survey, the Tasmanian Visitor Survey, Tourism Australia's Consumer Demand Project, and Future of Demand reports, and compiled into easy to read profiles.
International visitation and spend figures are available in the latest visitor snapshot.
Intrastate profiles
Tourism Tasmania’s intrastate visitor profile provides industry with a comprehensive overview on our island’s intrastate market, that is, the trends and behaviours of Tasmanians holidaying in their own backyard.
The intrastate visitor profile includes how much intrastate visitors spend, how long they
travelled for and important information on regional dispersal. It also includes information
on the day trips undertaken by Tasmanians exploring their own home state.
A valuable tool for industry, the information provided in the intrastate visitor profile can be
used to inform business planning and marketing activity, whilst also providing operators with information that may assist with grant funding applications and award submissions.
Caravan and motorhome profiles
A destination known for its wild places and breathtaking natural beauty, visitors generally travel around Tasmania in a car, caravan or motorhome, including hire vehicles.
Research from the Tasmanian Visitor Survey shows that travellers on the Spirit of Tasmania stay longer, spend more and travel further into our regions, with national parks and reserves some of Tasmania’s most popular attractions for the caravan and motorhome market.
Tourism Tasmania has prepared a Caravan and Motorhome Visitor Market Profile to help industry develop their products and experiences to attract and cater for this growing market.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
