Annie DT app build

About the app

The Discover Tasmania app enhances the on-ground experience of visitors in Tasmania by helping them discover things to do, events and services relevant to their location and interests.

The app enables users to build an itinerary filled with events, accommodation, activities, places to see, and great things to eat and drink. It also provides real-time updates, informing visitors of available experiences and tips, relevant to their location.

Get the app

Via the Apple Store Via Google Play

Two phone screens show the Discover Tasmania app display. The upper-left screen shows a series of insider tips and road trips, with photos of Tasmanian destinations and itinerary headlines. The lower-right phone displays Devonport accommodation and food and drink listings, next to photos of these businesses and a button asking to "Add to trip". Behind these two phones as the background image is a man standing on a rock in the golden sunlight, high above the water.

Two phone screens are displayed in front of a background image of golden bushland and hillsides with a grey sky. The phone screen on the left displays a Discover Tasmania app notification that reads: "Salamanca Market: Food, drink, arts, crafts and buskers - every Saturday morning since 1972." The right-hand phone screen displays the Salamanca Market business listing on the Discover Tasmania app, showing a photo of the market followed by a description of the event. At the top underneath the "Salamanca Market" heading, there's a love-heart button, an "Add to trip" button and a link-share button.

Key information

Compatible with iOS and Android devices.
Download from Apple App Store and Google Play.
To be included on the app, register your business for free on the Australian Tourism Data Warehouse (ATDW).
Launched in April 2023, the app has been downloaded 100,000-plus times as of February 2025.
Supported by an ongoing paid media campaign targeting interstate visitors awaiting their holiday and arriving in or travelling around Tasmania.
Subscribe to the Tourism Tasmania newsletter for updates about the app.

A backdrop image shows the turquoise water and white sand of Wineglass Bay from above, surrounded by lots of gum trees. In the foreground is two phone screens. The screen on the left shows the Discover Tasmania App "Planner" display screen, showing "Noteworthy road trips" and thumbnail images of various Tasmanian locations followed by Itinerary names, such as "14 days in Tasmania". The right-side phone screen displays a personalised trip plan in the app, with the headline "My west coast adventure" followed by information such as "1 day, 3 stops, 3km" and images of each stop on the road trip. The first stop on the road trip reads: "Day 1: Food and drink, Tracks on Point Cafe" accompanied with a photo of the cafe.

A scenic backdrop shows turquoise sea surrounded by rocky headlands and tree-lined hillsides. In the foreground are two phones displaying the Discover Tasmania ap. The upper-left phone displays a map of "Launceston & north" with numbered stops along the way. The lower-right phone displays photos of the Harvest Launceston Community Farmers' Market, with a short description of the event, its address, its location, information stating it is open "Saturday (Weekly)" and a link to view the business' website.

Key features

When a visitor downloads the Discover Tasmania app, they can:

Curate a personalised Tasmanian holiday experience.
Enhance their Tasmanian adventure with recommendations for the best places to eat and drink, outdoor and adventure activities, road trips, events, workshops, tours and accommodation nearby.
Save what they like to a favourites list, then add the best picks to their itinerary.
Use the ‘Planner’ feature to build, save and edit itineraries – integrating with the trip planning functionality on the Discover Tasmania website.
See distances, estimated travel times and driving directions between itinerary stops.
Receive real-time updates, alerts and tips relevant to where they are.
Keep using most of the app’s features even if they’re offline or out of range for a while.
Find useful general services like car parks, toilets, visitor information centres, playgrounds and more.

Benefits for the Tasmanian tourism community

How to get involved:

Create an ATDW profile

Display your business, event, or service on the Discover Tasmania app by creating a free ATDW profile (you must have a profile to be included on the app). If you require assistance, check out the help videos, email atdw@tourism.tas.gov.au or phone (03) 6165 5286.

Help promote the app

Display Discover Tasmania app promotional materials in your business or at your event venue. Please complete the online form to order the free posters, counter-top tent cards, window decals and flyers. Download the full-screen digital file [JPEG, 431KB] to display on screens.

Stay up-to-date with the app

Subscribe to the Tourism Tasmania newsletter to receive updates on new app features, campaign and promotional updates and how to leverage the app for your business or event. Learn more about the paid media campaign.