The fifth annual Off Season campaign continues to position Tasmania as a winter holiday experience with a difference, focused on driving visitation during the traditionally quieter travel period between May and August.
During the 2025 campaign, audiences are being encouraged to ‘become a winter person’ and book from over 600 offers and events on the Discover Tasmania website and app.
New ways to experience the Off Season have been introduced into the advertising suite demonstrating relaxation and family experiences, along with new advertisements to elevate offers and events and drive bookings.
The campaign will also utilise some of the best performing advertisements from 2024, including portraits of ‘winter people’ representing core content pillars of wild nature, food and drink, experiences, history and heritage, and culture and creativity.
The Off Season campaign is in market in NSW, ACT, VIC, QLD, SA, WA and Tasmania from 30 March – 31 August 2025. Off Season offers are redeemable from 1 May 2025.
Getting involved
The Off Season - Become a winter person
View examples of the 2025 Off Season advertising below.
test test test
test test test
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
