Discover Tasmania App
Introducing the Discover Tasmania app
The Discover Tasmania app enhances the on-ground experience of visitors in Tasmania by helping them discover things to do, events and services relevant to their location and interests.
The app enables users to build an itinerary filled with events, activities, accommodation, places to see and good things to eat and drink. The app also provides real-time updates, informing visitors of available experiences and tips, relevant to their location.
To drive awareness and downloads, the app is supported by a marketing campaign that highlights how the app helps visitors discover tourism operators and experiences from all regions that they may otherwise overlook.
The app enables users to build an itinerary filled with events, activities, accommodation, places to see and good things to eat and drink. The app also provides real-time updates, informing visitors of available experiences and tips, relevant to their location.
To drive awareness and downloads, the app is supported by a marketing campaign that highlights how the app helps visitors discover tourism operators and experiences from all regions that they may otherwise overlook.
Key Information
- Compatible with iOS and Android devices. ® Download from Apple App Store and Google Play.
- To be included on the app, register your business for free on the Australian Tourism Data Warehouse (ATDW).
- Launched in April 2023, the app has been downloaded 100,000-plus times as of February 2025.
- Supported by an ongoing paid media campaign targeting interstate visitors awaiting their holiday and arriving in or travelling around Tasmania. ® Subscribe to the Tourism Tasmania newsletter for updates about the app.
- To be included on the app, register your business for free on the Australian Tourism Data Warehouse (ATDW).
- Launched in April 2023, the app has been downloaded 100,000-plus times as of February 2025.
- Supported by an ongoing paid media campaign targeting interstate visitors awaiting their holiday and arriving in or travelling around Tasmania. ® Subscribe to the Tourism Tasmania newsletter for updates about the app.
Key Features
- When a visitor downloads the Discover Tasmania app, they can:
- Curate a personalised Tasmanian holiday experience.
- Save what they like to a favourites list, then add the best picks to their itinerary.
- Use the ‘Planner’ feature to build, save and edit itineraries – integrating with the trip - planning functionality on the Discover Tasmania website.
- See distances, estimated travel times and driving directions between itinerary stops.
- Receive real-time updates, alerts and tips relevant to where they are.
- Keep using most of the app’s features even if they’re offline or out of range for a while.
- Find useful general services like car parks, toilets, visitor information centres, playgrounds and more.
Explore Tasmanian visitor
data and insights
data and insights
Spend
Visitors spent $3.413b in the state in 2024, down 6.1% from $3.633b in 2023, though
$568m (+34%) more than in 2019.
$568m (+34%) more than in 2019.
Visitors
Tasmania welcomed 1.310m visitors in 2024, up 4.2% on 2023, and only 3% below the
1.352m visitors in YE December 2019.
1.352m visitors in YE December 2019.
Nights
Visitors are spending less overall on their trips while maintaining their average length of
stay (ALOS) in the state, placing downward pressure on average spend per night (ASPN),
which dropped 9% (-$25) from 2023.
stay (ALOS) in the state, placing downward pressure on average spend per night (ASPN),
which dropped 9% (-$25) from 2023.
Expenditure by Visitors - Year Ending December 2024
$3.413 Billion
Down 6%
Visitors to Tasmania - Year Ending December 2024
$1.310 Million
Up 4%
Nights spent in Tasmania - Year Ending December 2024
12.55 Million
Up 3%
Expenditure by Visitors - Year Ending December 2024
$3.413 Billion
Down 6%
Visitors to Tasmania - Year Ending December 2024
$1.310 Million
Up 4%
Nights spent in Tasmania - Year Ending December 2024
12.55 Million
Up 3%
How to get involved
Create an ATDW profile Display your business, event, or service on the Discover Tasmania app by creating a free ATDW profile (you must have a profile to be included on the app). If you require assistance, check out the help videos, email atdw@tourism.tas.gov.au or phone (03) 6165 5286.
Help promote the app Display Discover Tasmania app promotional materials in your business or at your event venue. Please complete the online form to order the free posters, counter-top tent cards, window decals and flyers. Download the full-screen digital file [JPEG, 431KB] to display on screens.
Stay up-to-date with the app Subscribe to the Tourism Tasmania newsletter to receive updates on new app features, campaign and promotional updates and how to leverage the app for your business or event. Learn more about the paid media campaign.
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Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
The official statutory Tourism website of Tasmania.
Version 1.1.381.x