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Discover Tasmania app

The Discover Tasmania app enhances the on-ground experience of visitors in Tasmania by helping them discover things to do, events and services relevant to their location and interests. 

 

The app enables users to build an itinerary filled with events, accommodation, activities, places to see, and great things to eat and drink. It also provides real-time updates, informing visitors of available experiences and tips, relevant to their location. 

 

Key information 

  • Launched in April 2023, the app has been downloaded 100,000-plus+ times as of February 2025.  
  • Supported by an ongoing paid media campaign targeting interstate visitors awaiting their holiday and arriving in or travelling around Tasmania. 

Key features 

  • Curate a personalised Tasmanian holiday experience.
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  • Enhance their Tasmanian adventure with recommendations for the best places to eat and drink, outdoor and adventure activities, road trips, events, workshops, tours and accommodation nearby.
  • Save what they like to a favourites list, then add the best picks to their itinerary.
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  • Use the ‘Planner’ feature to build, save and edit itineraries – integrating with the trip planning functionality on the Discover Tasmania website.
  • See distances, estimated travel times and driving directions between itinerary stops.
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  • Receive real-time updates, alerts and tips relevant to where they are.
  • Keep using most of the app’s features even if they’re offline or out of range for a while.
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  • Find useful general services like car parks, toilets, visitor information centres, playgrounds and more.

 Increased exposure for tourism businesses

 

Users can explore businesses, events and services near their location, helping them find places they may not have thought to search for themselves.  

 

 Improving the visitor experience  

  The app increases the likelihood of first-time visitation and return visitation.  
White text over an olive-green background reads: "The world's #1 app for salt sommeliers and glowing marsupials. Probably". Below this in smaller white text, reads: "Find more near you with the Discover Tasmania app." Some icons display the forest-green Discover Tasmania app logo, the Google Play download link, the App Store download link, a QR code linking to the Discover Tasmania app and the "Tasmania - Come Down For Air" logo in white. A graphic shows a phone displaying the Discover Tasmania app on its screen.

Updated 6 May 2025
Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
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The official statutory Tourism website of Tasmania.
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