About the app
The Discover Tasmania app enhances the on-ground experience of visitors in Tasmania by helping them discover things to do, events and services relevant to their location and interests.
The app enables users to build an itinerary filled with events, accommodation, activities, places to see, and great things to eat and drink. It also provides real-time updates, informing visitors of available experiences and tips, relevant to their location.
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Download the app
Key information
- Compatible with iOS and Android devices.
- Download from Apple App Store and Google Play.
- To be included on the app, register your business for free on the Australian Tourism Data Warehouse (ATDW).
- Launched in April 2023, the app has been downloaded 100,000-plus times as of February 2025.
- Supported by an ongoing paid media campaign targeting interstate visitors awaiting their holiday and arriving in or travelling around Tasmania.
- Subscribe to the Tourism Tasmania newsletter for updates about the app.
Key features
When a visitor downloads the Discover Tasmania app, they can:
- Curate a personalised Tasmanian holiday experience.
- Enhance their Tasmanian adventure with recommendations for the best places to eat and drink, outdoor and adventure activities, road trips, events, workshops, tours and accommodation nearby.
- Save what they like to a favourites list, then add the best picks to their itinerary.
- Use the ‘Planner’ feature to build, save and edit itineraries – integrating with the trip planning functionality on the Discover Tasmania website.
- See distances, estimated travel times and driving directions between itinerary stops.
- Receive real-time updates, alerts and tips relevant to where they are.
- Keep using most of the app’s features even if they’re offline or out of range for a while.
- Find useful general services like car parks, toilets, visitor information centres, playgrounds and more.
Benefits for the Tasmanian tourism industry
Increased exposure for tourism businesses
Users can explore businesses, events and services near their location, helping them find places they may not have thought to search for themselves.
Providing a curated visitor experience
Businesses can use the app to share what’s nearby or a curated itinerary of recommended activities with their customers, like a concierge in the pocket.
Improving the visitor experience
The app increases the likelihood of first-time visitation and return visitation.
How to get involved
- Create an ATDW profile Display your business, event, or service on the Discover Tasmania app by creating a free ATDW profile (you must have a profile to be included on the app). If you require assistance, check out the help videos, email atdw@tourism.tas.gov.au or phone (03) 6165 5286.
- Help promote the app Display Discover Tasmania app promotional materials in your business or at your event venue. Please complete the online form to order the free posters, counter-top tent cards, window decals and flyers. Download the full-screen digital file [JPEG, 431KB] to display on screens.
- Stay up-to-date with the app Subscribe to the Tourism Tasmania newsletter to receive updates on new app features, campaign and promotional updates and how to leverage the app for your business or event. Learn more about the paid media campaign.
Contacts
Download the free Discover Tasmania app today.
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Key information
-To be included on the app, register your business for free on the Australian Tourism Data Warehouse (ATDW).
- Launched in April 2023, the app has been downloaded 100,000-plus times as of February 2025.
- Supported by an ongoing paid media campaign targeting interstate visitors awaiting their holiday and arriving in or travelling around Tasmania.
- Subscribe to the Tourism Tasmania newsletter for updates about the app.
Download the app CTA banner
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
