Tasmania’s story of tourism
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Our Off
Story
Story
What is the goal of the Off Season?
Recent industry news
Section title
CULTURE
Unforgettable winter experiences on offer in Tasmania
CULTURE
Unforgettable winter experiences on offer in Tasmania
CAMPAIGN
Driving winter visitation with Virgin Australia partnership
CAMPAIGN
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Explore Tasmanian visitor
data and insights
data and insights
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Visitor data
The latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia
Visitor segements
International and domestic visitor profiles covering characteristics, travel behaviour and expenditure
Visitor insights
Detailed information on consumer behaviour and market trends
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
Access all areas of the Tourism Hub
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Sustainable Tasmania
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Laura Martinez
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Laura Martinez
2030 Tasmanian Visitor Economy Strategy.
Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
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Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
The official statutory Tourism website of Tasmania.
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