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It has empowered Tasmanian communities statewide, creating jobs, strengthening our economy, supporting infrastructure development and enhancing local services, recreational activities and our quality of life.

Investing in creative, different and memorable brand and marketing activities not only converts current demand, but importantly creates future demand for Tasmania and for our tourism industry operators.

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1,257,800 total visitors to Tasmania in 2023

Travel distribution refers to the methods through which tourism products are made available to customers. There are two primary avenues for selling your tourism product: direct sales, accomplished through your own marketing and sales efforts, and indirect sales facilitated by third-party entities known as travel distributors. These distributors act as intermediaries, distributing or reselling your product to their customer base.

Test ordered list:

  1. Retail Travel Agents
  2. Wholesalers
  3. Inbound Tour Operators (ITOs)
  4. Online Travel Agents (OTAs)
  5. Visitor Information Centres
  6. Local tour operators
  7. Other establishments such as large hotels offering concierge or tour booking services

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Man with trailer
This is an image of a man with a trailer at a market.

Two ladies having a lovely time

Chatting ladies. 
Updated 20 May 2025
Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
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The official statutory Tourism website of Tasmania.
Version 1.1.381.x