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About Tourism Tasmania
Tourism Tasmania is a State Authority that is focused on brand management and generating demand for leisure visitors to the state.
It is the Tasmanian Government’s lead agency in the T21 visitor economy partnership by actively managing and contributing tourism expertise to strategy and policy development for the benefit of all Tasmanians.
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Leadership
Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Updated 15 April 2025
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Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
The official statutory Tourism website of Tasmania.
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