Tourism Tasmania's approach to social media aims to stimulate positive conversations about Tasmania across our key social media platforms of Facebook, Instagram and X.
We primarily share user-generated content (online content posted by others) to tell Tasmania's story: images, videos and words by locals and visitors to Tasmania whose experiences celebrate our stories and raise awareness of Tasmania as a travel destination.
Tourism Tasmania's Facebook page showcases inspirational images, experiences and information from across Tasmania and is an important platform for engaging with Tasmania's visitors and advocates.
Our Instagram account displays images from across Tasmania chosen from Instagram users who tag their posts with #DiscoverTasmania and #TassieStyle.
Our consumer X account shares timely news, photos, facts, events and updates about Tasmania.
Tourism Tasmania also maintains corporate LinkedIn and X accounts to share news and updates relevant to Tasmania's tourism industry and its stakeholders.
How to get involved
Tourism Tasmania's social media platforms are a great way for locals, visitors and our tourism industry to share Tasmanian experiences.
We look for images and captions that will celebrate travel stories from Tasmania and showcase the beauty and variety of our state; you don't have to be a professional photographer or content creator to share your stories and participate.
X
(Formerly known as Twitter)
If your image is re-posted, feel free to join the conversation by replying to comments and or providing some background on the experience.
See our social media terms of use
Further information
If you are filming or photographing in Tasmania's wilderness areas, please read our Plan, Prepare and Walk Safely tips on our Discover Tasmania website to stay safe and help play a part in protecting our environment.
For further information contact us at socialmedia@tourism.tas.gov.au
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
