The T21 partnership between the Tasmanian Government and industry is an established and proven governance guiding Tasmania's visitor economy.
About T21
T21 is unique in Australian tourism as an enduring partnership agreement between the public and private sectors to guide the development of a major destination. Since the original Tourism 21 agreement in 1997, successive Tasmanian Governments have worked with the Tasmanian tourism industry through the Tourism 21 partnership process.
The Premier's Visitor Economy Advisory Council (PVEAC), chaired by the Premier as Minister for Tourism, provides the strategic direction for our visitor economy.
PVEAC is supported by the T21 Steering Committee that brings together the various Tasmanian Government agencies, Tourism Industry Council of Tasmania and the Tasmanian Hospitality Association to support implementation of, and accountability for, the 2030 Visitor Economy Strategy.
Regional Tourism Organisations provide leadership for their regional visitor economy in partnership with local councils who play an important role in tourism; work to develop industry and product; and provide the connection for operators into broader resources and support.
The T21 partnership and governance exists to support our industry operators and to grow a valuable visitor economy for Tasmania.
Working Together
The T21 Partnership brings the State Government, Tasmanian Tourism industry, operators and RTOs together, beautifully illustrated in the diagram below.
Read more on the 2030 Visitor Economy Strategy
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
