data and insights
Understanding visitor numbers, spend, length of stay, regional dispersal and visitor demographics, assists tourism operators and government to make informed investment and marketing decisions.
Explore more latest data
Tourism Snapshot
Tourism Tasmania’s quarterly Tourism Snapshot contains a summary of the latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia.
Data for the TVS is compiled from a quarterly exit survey of visitors leaving the state. The ensuing snapshot published provides a range of up-to-date insights to empower industry.
The information found in the Tourism Snapshot can be used for a range of purposes, from business planning, marketing strategy development, or for data to support grant applications or award submissions.
A useful tool for anyone working or operating a business in Tasmania’s tourism industry, the Tourism Snapshot can be found below.
Monthly accommodation report
Providing valuable insights into occupancy and bed nights right across the state, Tourism Tasmania’s Monthly Accommodation Report contains a summary of commercial and short-stay accommodation results sourced from STR Global and AirDNA.
Further visitor data reports
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We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
