A strong understanding of potential visitors is important to help drive visitation to Tasmania. 

Tourism Tasmania shares valuable market segmentation work with industry, to help operators understand the characteristics, needs and motivations of travellers, to support their own marketing initiatives.

By identifying our strongest audiences we can deliver targeted marketing activity that resonates with potential visitors.  It can also help in meeting visitor needs as they travel around the island and experience Tasmania’s many diverse places, experiences and attractions.

The suite of information below includes webinar recordings, fact sheets and reports to assist with business planning.

India Market Research  

India has been identified as a key international market for tourism, with the Indian travel market predicted to grow at one of the fastest rates over the next few years. 
 
The following report helps Tasmanian tourism operators understand how they can shape their tourism offerings to target this high value market segment, through a deeper understanding of their motivations, needs, barriers and current behaviours.