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Marketing

Our Marketing Resources

Marketing Programs
Tourism Tasmania is the Tasmanian Government’s tourism marketing agency.
Promoting our industry
Tourism Tasmania aims to capture the attention of potential travellers through building meaningful emotional connections and celebrating what makes a Tasmanian holiday experience distinct from other destinations.
Partner With Us
Tourism Tasmania connects travellers emotionally and culturally with our island, drives visitation, and fosters a sustainable visitor economy that benefits all Tasmanians.
Updated 12 November 2025
Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
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The official statutory Tourism website of Tasmania.
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