Our Campaigns
Our Campaigns
Tourism Tasmania undertakes major marketing campaigns in key target markets, ensuring a presence in-market all year round. Tourism Tasmania also works with Tourism Australia to ensure Tasmania is well represented in its international marketing effort.
Tasmania - Come Down For Air is the over-arching brand platform that underpins Tourism Tasmania’s destination marketing. Read more about the Tasmania – Come Down For Air brand platform here. <<LINK TO MARKETING PROGRAM > OUR BRAND>>.
Updated 1 June 2025
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Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
The official statutory Tourism website of Tasmania.
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