Discover Tasmania App
Tourism Tasmania is encouraging visitors to download and use the Discover Tasmania app through a new marketing campaign launched in October 2024.
To drive awareness and downloads, the app is supported by a marketing campaign that highlights how the app helps visitors discover tourism operators and experiences from all regions that they may otherwise overlook.
Tourism Tasmania launched the free Discover Tasmania app in April 2023, with downloads now exceeding.
The app enhances visitors’ on-ground experience and drives regional dispersal by providing centralised and easily accessible information on activities, sights, accommodation, road trips, food and drink, events and services. Tourism businesses can also use the app to share nearby experiences and curated itineraries with visitors.
The campaign highlights how the app helps visitors discover tourism operators and experiences from all regions that they may otherwise overlook.
A key feature of the app is the ability to provide localised recommendations for tourism and hospitality experiences based on the user’s location.
Where the creative appears
The campaign includes advertising across digital display, billboards, online, and print. Tourism Tasmania is also working with the Spirit of Tasmania and Tasmanian Vacations, to deliver digital advertising in post-booking communications.
The app is available to download for free on Google Play or the Apple App Store.
Find out more: www.discovertasmania.com.au/mobile-app.
Download the free Discover Tasmania app today.
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We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
