Promoting our industry
Promoting our industry
Tourism Tasmania aims to capture the attention of potential travellers through building meaningful emotional connections and celebrating what makes a Tasmanian holiday experience distinct from other destinations.
Our marketing activities are focused on value over volume, targeting the right people with the right message at the right time with brand and advertising campaigns, digital content, social media, PR, famils and strategic partnerships with trade, distribution and access partners, while continuing to support and leverage key demand driving stakeholders and initiatives.
Updated 5 June 2025
Follow us
Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2025
Tasmania Tourism Hub
The official statutory Tourism website of Tasmania.
Version 1.1.381.x