Beaker Street Festival, Hobart
Rémi Chauvin and Beaker Street
RESEARCH AND INSIGHTS
Data driven intelligence for Tasmania's visitor economy
Our research and insights team shares the latest visitor data, market insights and emerging trends to help Tasmania's tourism industry stay ahead.
We regularly release new research and insights so you can stay agile in a competitive market, respond to what consumers are looking for, and create experiences that deliver on Tasmania's brand attributes and bring visitors to our island.
Understanding where our visitors come from, what they're seeking and what motivates them means you can approach your business planning and marketing with greater confidence, and make the most of our extensive marketing activity.
This data also helps us track how we're progressing as an industry towards the shared objectives of the 2030 Visitor Economy Strategy, our partnership between industry and government to strengthen and grow Tasmania's visitor economy.
Explore our research
Explore the latest visitor insights and see how Tasmania's tourism sector is tracking.
Stay a step ahead with our information on new and emerging market opportunities for Tasmania.
Frequently asked questions
To view the most frequently asked questions about our data, click here.