Flinders Island
Adam Gibson
STRATEGY AND REPORTS
We are guided by clear strategic direction and are committed to transparency in how we work to grow Tasmania's visitor economy.
Our work spans marketing, industry engagement, access and aviation, and visitor economy strategy, and we report openly on the outcomes of these programs each year. Here you will find our annual reports, corporate plans and the long term strategy shaping the future of tourism in Tasmania.
Our annual reports detail how we generate visitor demand and support our industry, from delivering the Come Down For Air and Off Season campaigns to working with airlines, cruise lines and travel trade partners. Our corporate plans set out our priorities and direction, and the 2030 Visitor Economy Strategy provides the framework guiding growth across the visitor economy.
