Question 1

What is the Tasmanian Visitor Survey (TVS)?

Accepted Answer

The TVS is Tasmania's most reliable source of visitor data, based on exit surveys of more than 9,000 visitors annually at Tasmania's air and sea ports. It provides insights into visitor characteristics, travel behaviour, expenditure and experiences across interstate, international and intrastate markets.

Question 2

How current is your visitor data?

Accepted Answer

Our Tourism Snapshot is released quarterly with the latest TVS results, typically covering data up to the previous quarter. Monthly Accommodation Reports provide more frequent updates on accommodation performance. All published reports include the reporting period on the cover.

Question 3

Where does our data come from?

Accepted Answer

We use multiple trusted sources including the Tasmanian Visitor Survey (TVS), Tourism Research Australia's National and International Visitor Surveys, STR Global and AirDNA for accommodation data, and Tourism Satellite Accounts for economic contribution figures.

Question 4

How can I access detailed visitor information and data for my business planning?

Accepted Answer

Our quarterly Tourism Snapshot provides an overview of visitor data and information. You can access more detailed data using the TVS Analyser dashboard. This provides free, interactive access to detailed visitor data. You can filter by visitor origin, demographics, activities, regions visited and more. A user guide and webinar tutorial are available on our website to help you navigate the tool.

Question 5

Can I use your data in grant applications or award submissions?

Accepted Answer

Yes. Our published data and reports are designed to support industry with business planning, marketing strategy and applications. We recommend citing the specific report name, publication date and Tourism Tasmania as the source.

Question 6

How do I find data specific to my region or tourism sector?

Accepted Answer

Our published quarterly snapshot includes some regional insights. The TVS Analyser dashboard allows you to filter more data by specific regions and tourism activities. Our visitor profiles and market research reports also contain regional dispersal information and activity specific insights relevant to different sectors.

Question 7

What is Tasmania's visitor economy worth?

Accepted Answer

As of the year ending September 2025, Tasmania's visitor economy generated $3.659 billion in visitor expenditure, supported 50,800 jobs (15.6% of all filled jobs in Tasmania) and contributed $4.55 billion or 10.8% to Tasmania's Gross State Product.

Question 8

Who visits Tasmania and where do they come from?

Accepted Answer

Around 85% of visitors come from interstate, predominantly from Victoria, New South Wales and Queensland. The TVS Analyser dashboard allows you to filter data by key demographic data. Key international markets include the USA, UK, China, Hong Kong, New Zealand, Singapore and Germany. Intrastate visitors (Tasmanians travelling within the state) also represent an important market segment.

Question 9

What motivates people to visit Tasmania?

Accepted Answer

Key motivators include Tasmania's unique wilderness and natural beauty, wildlife experiences, local food and wine, and history and heritage. Many visitors tell us that hearing positive experiences from others was a key influence for their visit (word of mouth).

Question 10

Do visitors enjoy their trips to Tasmania?

Accepted Answer

More than 80% of our visitors intend to recommend Tasmania to others and word of mouth is an important element of why Tasmania was chosen. Visitors seek a balanced holiday that delivers wellbeing benefits and 76% report they feel better after their trip. Visitors enjoy their visits so much that 89% intend to return.

Question 11

What market research is available to help my business?

Accepted Answer

We provide research including visitor segmentation, international market profiles, activity specific profiles (walking, mountain biking, golf, fly fishing), emerging market opportunities (wellness, events, agritourism) and destination research on topics like net zero and cruise tourism. All reports are freely available on our website.

Question 12

How can I understand which visitor segments best match my business?

Accepted Answer

Our visitor segmentation research identifies key audiences including Positive Impact Travellers, Conscious Adventurers and Discoverers. Each segment has distinct characteristics, needs and motivations. Fact sheets and webinar recordings are available to help you identify your best fit audiences.

Question 13

What emerging markets should I be aware of?

Accepted Answer

Current growth opportunities include wellness tourism, events, agritourism, cycling tourism and emerging international markets including India, Japan and South Korea. We provide research reports on each of these opportunities with insights for operators

Question 14

How can I contact the Research and Insights team?

Accepted Answer

Email us at research@tourism.tas.gov.au with any queries or questions. We are here to help you understand and apply visitor data and insights to your business.

Question 15

How can I provide feedback or suggest new research topics?

Accepted Answer

We welcome your feedback. Complete our short survey at the link provided on the Research and Insights landing page or contact us directly. Your input helps us understand how industry is using data and what additional insights would be most valuable

Question 16

Can you help me interpret data for my specific business needs?

Accepted Answer

While we cannot provide individual business consulting, our team is available to answer questions about our data and research. We also offer user guides, webinars and reports with insights that you can apply to your business context.

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