Wineglass Bay, Freycinet National Park
Roady
Marketing your business
We have a range of opportunities, resources and insights you can take advantage of when marketing your tourism business.
Whether you're just starting out in tourism, or looking to enhance your existing marketing activities, Tourism Tasmania can help connect your business with high value domestic and international travellers. These are markets and segments that deliver the highest economic value - they stay longer, spend more and explore more of the state.
Tips and tools for connecting with visitors
If there's only one thing you do, create your free listing on Australia's tourism network: Australian Tourism Data Warehouse (ATDW) to get the best exposure for your business or event.
Access tools, guidance and content resources to help create authentic content that tells your story and targets the right people at the right time to amplify your reach.
Find resources and contacts for your Regional Tourism Organisation (RTO) in Tasmania. See how to get involved in Monthly Operator Showcases.
Tasmania's integrated campaigns, brand assets and visual identity can help you stand out in the competitive tourism landscape.
Make the most of our marketing program for your business
See the latest market data
Our Research and Insights team shares the latest visitor data, market insights and emerging traveller trends. You can also ask a question or provide feedback and suggestions.
Get industry updates
For tourism industry news, opportunities and events, as well as our latest updates, subscribe to our industry newsletter at the bottom of this page.
You can also connect with us on LinkedIn.
Share your photos
If you have great images of your tourism products, experiences and destinations, consider sharing them for media and industry use and distribution through our Visual Library, contact visual.library@tourism.tas.gov.au
Get social with media
Social media is a great way to engage directly with consumers. Create captivating videos and stories to showcase what makes your product or experience special. See our social media essentials for more information.
Who we target in our marketing
We target three high value domestic segments representing 60% of the premium travel market that share overlapping values around sustainability, authentic experiences and positive destination impact, while each maintaining distinct motivational drivers. These segments encompass both first time high value visitors and repeat visitation opportunities, with strong media awareness and brand equity alignment to Tasmania's positioning.
POSITIVE IMPACT TRAVELLERS
Travellers with a strong sustainability focus, seeking to create positive impact on both destinations and personal wellbeing through nature immersion, cultural learning and community contribution at carbon neutral destinations.
CONSCIOUS ADVENTURERS
Intrepid explorers seeking unique, off the beaten path experiences in isolated, sustainable destinations while immersing in local history and natural beauty and leaving places better than found.
DISCOVERERS
Socially and environmentally conscious adventure seekers balancing traditional values with sustainability awareness while pursuing novel, stimulating experiences that create lasting positive impact and foster community connection.
Inala Nature Tours, Bruny Island
Tourism Australia
International markets
We target international markets where Tasmania's brand positioning resonates strongly with high value travellers.
We prioritise markets with the greatest potential for growth and alignment with our visitor objectives, including a propensity to disperse and to travel outside the peak season. Our strategies are tailored to market maturity, travel distribution landscape and consumer behaviour.