The Maria Island Walk
Tourism Australia
WALKING
Tasmania has walks for every mood, moment and market - including some recognised among Australia's best.
Walking enthusiasts who visit Tasmania represent diverse sub segments. You'll find lifelong walkers, families and bucket listers seeking an immersive Tasmanian experience.
Mt Farrell, West Coast Range
Jason Charles Hill
Tasmanian walks market opportunity
Tasmania offers 2,800km of walking trails across 880 walks. With 40% of the island protected as national parks, reserves and World Heritage areas, visitors can experience endemic flora and fauna found nowhere else on Earth. Trails thread through alpine wilderness, buttongrass plains and temperate rainforest, sometimes within a single journey.
Six of Tourism Australia's 15 Great Walks of Australia are in Tasmania, including the Overland Track, Three Capes Track and the Bay of Fires Walk.
What sets Tasmania apart
Environmental diversity
From ancient forests and alpine peaks to empty beaches and coastal cliffs
6 Great Walks of Australia
Tasmania has the highest concentration nationally of the Great Walks of Australia
Trails within reach
Most walking trailheads are within hours of major gateways
TVS Analyser
Three Capes Track, Tasman National Park
Tasmania Parks and Wildlife Service
What the research tells us
Bushwalking is one of the most sought after experiences for interstate and international visitors, enjoyed by more than 630,000 visitors a year. Shorter bushwalks attract nearly 490,000 visitors annually, while longer walks draw nearly 180,000 walking enthusiasts.
Economic impact:
Those 630,000 visitors who experienced our bushwalking offering make up roughly half of Tasmania's total visitation. This shows how important outdoor recreation is to our state's tourism economy.
Our research on walking provides a guide for operators seeking to understand the motivations and expectations of this important market segment.
We have produced a detailed research report to help you understand and connect with the walking market.