Hazards Beach, Freycinet National Park
Tourism Tasmania & Paul Sinclair
Who comes to Tasmania
Tasmania draws visitors for its wild beauty, rich stories and seasonal wonder.
Here you can discover who visits, why they're drawn here, our seasonal trends and where they travel across the state. Then explore the data that reveals the people behind Tasmania's tourism journey through our interactive TVS Analyser dashboard.
Weldborough
Jason Charles Hill
Intrastate visitors
Tasmanians are eager explorers of our state, travelling far and wide throughout the year. They're proud of everything Tasmania offers, including supporting local producers and operators.
Tasmanians are also keen explorers of our natural landscapes and wild places.
Tasmanians take frequent short breaks, with overnight and day trips also popular.
Interstate visitors
Our interstate visitor profile gives you a comprehensive overview of this core market for Tasmania.
Launceston Airport
Revolution MTB
The profile covers where visitors have come from, how long they stayed, who they travelled with, the purpose of their stay, how much they spent, and where they stayed. You'll also find individual reports on our key interstate markets in Queensland, New South Wales and Victoria.
It's a valuable tool for your business. You can use the information to inform your business planning and marketing activity, and it may also help with grant funding applications and award submissions.
Around 85% of visitors to Tasmania come from interstate, with the majority from Victoria, New South Wales and Queensland.
Most visitors come for a holiday, and often travel with their partner or families with older children.
Visitors stay one to two weeks on average and enjoy spending time in both our cities and regional areas.
International visitors
Tasmania is a highly desirable destination for international travellers, with our state seen as a unique and off the beaten track experience.
Our data and research team produce international visitor profiles to help you understand how you can shape your products and experiences to appeal to visitors from different international markets.
Cradle Mountain-Lake St Clair National Park
Laura Helle
Tasmania attracts a higher proportion of international holiday visitors compared to other states, with key international markets including the USA, UK, China, Hong Kong, New Zealand, Singapore, and Germany.
The profiles we've prepared offer valuable insights into each market including consumer trends, travel drivers, interests, preferences and behaviours.
Tasmania welcomed more international visitors in 2024, who spent more each and stayed for longer, compared to 2023.
Key international markets include the USA, UK, China, Hong Kong, New Zealand, Singapore, and Germany, accounting for around half of all international visitors.
Similarly to our interstate visitors, international visitors enjoy exploring the entire state, including both city and regional areas.
Country profiles
These profiles provide a deeper understanding of what motivates international travellers to choose Tasmania as their holiday destination.
They offer insights into each market including consumer trends, travel drivers, interests, preferences, and behaviours. Insights have been drawn from a diverse range of sources including Tourism Research Australia's International Visitor Survey, the Tasmanian Visitor Survey, Tourism Australia's Consumer Demand Project, and Future of Demand reports.
International visitation and spend figures are available in the latest visitor snapshots below.
East Beach Tourist Park, Low Head
Sean Scott Photography
Caravan and motorhome profile
Tasmania is known for its wild places and natural beauty, and visitors generally travel around the state in a car, caravan or motorhome, including hire vehicles.
Research from the Tasmanian Visitor Survey shows that travellers on the Spirit of Tasmania stay longer, spend more and travel further into our regions, with national parks and reserves some of Tasmania's most popular attractions for the caravan and motorhome market.
We've prepared a caravan and motorhome visitor market profile to help you develop your products and experiences to attract and cater for this growing market.